Description
In the Specialty in Business Competitiveness and Innovation (ECIE) you will develop skills and methodologies to create new competitive conditions and capabilities so that companies can innovate and undertake new products and services, such as business and operation models.
Additionally, this program allows you to accredit subjects from the master's degree programs in administration and management of the UDEM Business School.
This postgraduate course is available in person and online synchronously.
Objective
You will be trained as a competent professional for innovation and entrepreneurship in all areas of the organization; You will apply tools and methodologies necessary for the agile identification and validation of innovation and transformation proposals, as well as skills to start businesses with a broad global vision, contributing to commercial success, the development of the environment and society.
Student Learning Outcome
- You will apply innovation methodologies and tools for products, services, processes and business models.
- You will design and implement innovation and organizational transformation processes.
- You will manage entrepreneurship processes and validation of products and markets.
- You will start new businesses with innovative commercial offers and experiences.
Admission profile
- Be graduated at a professional level.
- Have at least two years of work experience, starting from obtaining a bachelor's degree.
Graduate profile
Upon completion of the specialty, you will obtain the following knowledge:
- Methodologies and tools of innovation and agile entrepreneurship of products, services and business models.
- Management processes of Innovation and organizational transformation.
- Tools and entrepreneurship techniques and business escalation.
- Operational and commercial information collection and analysis capabilities.
Live an experience abroad
Have an academic experience abroad for a summer, a semester or a year.
See moreCurriculum
Consult the courses that you will take in the Specialty in Business Competitiveness and Innovation.
*The order presented may change.
- Strategic management
- Innovation and entrepreneurship
- Quantitative business methods
- Development of new products, services, and innovative business models
- Innovation management and digital transformation
- Innovation and agility methodologies
- Venture scaling and financing
- Elective course
- Financial innovation
- Digital marketing and e-commerc
- Customer management strategies
- Business and entrepreneurship intelligenc
- Entrepreneurship models
- Transformation direction
- International competitiveness and regional development
